By integrating Brave Search beta into its browser, Brave offers the first all-in-one browser / search alternative to the big tech platforms.

Essentially, users would be able to choose from a variety of modifiers that would change how the algorithm ranks content, seeing behind the curtain at every step. Brave Search is the world’s most complete, independent, private search engine. They which include a system of complex filters called 'Goggles' provided by independent sources, both corporate and private. The search team published an academic-ish paper ( PDF link) outlining its goals. That last one is crucial, contrasting with the black box that is Google's search algorithm and the problematic links it has with the company's advertising and services. Brave's introductory post lists a set of tenets, focusing on privacy, a lack of targeted advertising, and transparency for the algorithm. The rebranded Brave Search will be the result. Brave's latest move is an acquisition of Tailcat, a small open source search engine out of Europe. Its stated mission of protecting privacy and blocking malicious advertising resonates with a lot of users, particularly those who are growing weary of Google's track record on both. Brave, the desktop and mobile browser based on Chromium code, is gaining a lot of steam.

What is the brave search engine